Cablevision Advanced Platforms

Cablevision will build a fully branded dedicated channel for advertisers, available 24/7 to consumers.

The creation of a dedicated channel encompassing interactive television features and functionality will provide advertisers with a marketing platform to interact, engage, communicate, entertain, and generate interest in their products from their target consumers.

With Cablevision’s advanced reporting capabilities, advertisers will have the ability to generate extensive learning, insights, and an understanding of consumer behavior in the interactive television space to optimize future initiatives and campaigns.