An on-screen overlay on the bottom third of a :30 spot gives viewers the option of using their remote to hit Select and get more information about the product that is being advertised.
With Optimum Select RFI, viewers can order a brochure, coupon, DVD or sample with the click of a button.
Advance Your Advertising, Call: (212) 382-6157
Benefits
- More relevant brand engagement directly with consumers
- More qualified and valuable leads
- More accountability and measurability
Usage Measurements
- Number of overlays impressions
- Number of select actions