Cablevision's Power :30^® commercial. Thirty seconds gets you 4-10 minutes of engagement!

Cablevision's Power :30 uses the 30-second commercial unit as a tool that drives viewers to Video on Demand (VOD) advertiser channels. These channels are entirely dedicated to a particular brand and populated with deeply engaging, long-form video, polling and interactive content.

In an increasingly cluttered media landscape, Power :30s cut through it all and connect interested, engaged viewers with fully-branded, video on demand viewing experiences, where viewers are spending an average of 4-10 minutes with brands. The targeted 30-second commercial unit, in this more powerful format, can not only be used to bring viewers to long-form ad content but also straight to linear channels, when combined with direct-tune capabilities.

Television has been, and remains, the most powerful advertising medium in the world, and smart marketers are starting to take advantage of the Power :30 in order to connect their brands to consumers and bring their TV advertising to the next level. Powerful indeed*long live the 30-second spot!