Press Downloads

• "Advanced Advertising Panel: Interactive's Time is Now”
  Multichannel News, 02.22.10
• "Pillsbury Signs On For A Dedicated Interactive Advertiser Channel”
  Rainbows, 02.22.10
• "Cablevision Touts ITV Ad Results”
  MEDIAWEEK, 01.12.10
• "Future of TV: Microsoft's Ballmer Sees Content Everywhere” AdvertisingAge, 01.07.10
• "Cablevision Unveils New Interactive Ad Format”
  AdvertisingAge, 10.21.09
• "Optimum Select Advertising Partners Coverage Report”
  Select, 10.21.09
• "Cablevision's Interactive TV Ads Pay Off for Gillette”
  ClickZ, 10.21.09
• "Cablevision Launches Interactive Advertising Platform”
  NYConvergence, 10.21.09
• "Cablevision Intros Optimum Select”
  Adweek, 10.21.09
• "Cablevision 's interactive ad initiative Optimum Select counts among its initial partners Unilever, Gillette, retailer Century 21 and Benjamin Moore.” CableFax Daily, 10.21.09
• "Cablevision Signs Up High-Profile Brands for its New Optimum Select Interactive TV Advertising Service” ITVT, 10.21.09
• "Cablevision Runs New iTV App”
  Media Daily News, 10.20.09
• "Cablevision launches Optimum Select”
  Television Business Report, 10.20.09
• "Cablevision Pushes Interactive Ads”
  Contentinople, 10.20.09
• "Cablevision Rolls Out Optimum Select”
  Mediaweek, 10.20.09
• "Cablevision Touts New Advanced Ad Product
  “Optimum Select” used by Gillette, Unilever”
  Broadcasting and Cable, 10.20.09
• "Cable Clicks on Interactive Ads Again”
  The Wall Street Journal, 9.16.09
• "Cablevision to Offer 24-Hour
  VOD Pre-roll AD Insertion to Advertising
  Partners”, 6.10.09
• "Dolans Launch Next-Gen Ads”,
  Multichannel, 3.09.09
• "Cablevision: Lewis & Clark for Canoe?”,
  Multichannel, 3.06.09
• "Cablevision to Sell ITV in Upfront”,
  MediaWeek, 3.04.09
• "Rainbow Amps Up Interactive Ads”,
  MediaPost, 3.03.09
• "Cable Companies Target Commercials
  to the Audience”, NYT, 3.04.09
• "Power to the :30,” AdWeek, 2.2.09
• "Cablevision Launches Effort to Fight Teen Drug
  and Alcohol Use,” Press Release, 11.17.08
• “New Connections for an Old Standby,”
  TVWeek, 9.15.08
• “Interactive Ads Click with Viewers,”
  USA Today, 7.7.08
• “Barry Frey with Shahnaz Mahmud,”
  AdWeek, 5.26.08
  
• “Clients Channel Branding,” Mediaweek, 5.5.08
• “MediaVest Running VOD Taste Test,”
  Mediaweek, 2.4.08
• “Case Study: Stories from the Front Lines of
  Marketing,”Brandweek, 1.28.08
• “Navy Creative Media Award Email” 11.13.07
• “Execs: Give ‘Em What They Want,”
  Multichannel, 7.30.07
• “Making Money On Demand,” Ad Age 5.7.07
• “Disney to Offer Interactive VOD Channels,"
  LA Times, 5.15.07
• “Cablevision’s VOD Ads Move Beyond Big-Ticket
  Items,” Ad Age, 1.9.07
• “Cablevision, FX Launch On-Demand Previews,”
  Multichannel, 5.22.06
• “Dedicated Channels Find Success,”
  TVWeek, 5.22.06
• “Optimizing Classified Ads,” Multichannel, 1.16.06
• “Ford Accelerates VOD Push With Cable Firm Deals,”
  Brandweek, 12.19.05

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