Advertisers can insert and refresh 15- or 30-second ad messages before relevant VOD content. The ad is measured as its own video asset for learning and optimization. Video on demand is now a more relevant, dynamic environment for advertisers with same-day ad insertion from Cablevision.
Targeted VOD Insertion Opportunities
- Optimum Homes
- Optimum Autos (:07 bumper available)
- Voyage TV (Travel)
- CNET (Electronics)
- Health Answers
- Market Showcase
- Dedicated Advertiser Channels
- Select Free on Demand Content
Advance Your Advertising, Call: (212) 382-6157
Benefits
- Opportunity to target specific interest groups
- Reduce lead time, swap out creative within 24 hours notice
- Leverage time-sensitive promotions and respond to market conditions such as sales, weather, movie trailers or lottery
- Relevant and Contextual
- High level of viewership
- Opt-in choice by consumer
- Measurable
Metrics
- Number of VOD Plays